Executive Summary
The two most important threats facing humanity today are climate change and global poverty. Solar Jooce was launched as a response to this. We aim to ensure that Nigeria’s poorest people have clean, renewable power. Solar power leads to better environment, better education, health, safety and income by allowing poor communities to light homes, schools, clinics, and small-scale businesses - thereby achieving economic and social independence.

All of Solar Jooce's activities focus on each of the eight United Nations' Millennium Development Goals (MDGs), especially eradicating extreme poverty, achieving education, reducing child mortality, improving maternal health, empowering women, ensuring environmental sustainability, and partnering with other organisations to ensure development.

Our Vision
We believe in being ambitious and visionary. Our vision is to make solar energy available to every disadvantaged community in Nigeria, helping them bypass the need for dirty, fossil-fueled power (such as kerosene). Central to our operations is the Solar for the Masses campaign, whose  target is to raise an army of solar warriors that will create sustainable islands of light across the country.

Our Origins
From the start, we have tried to bring together the professionalism of the commercial sector with the values of the charity sector in order to create an organisation that bridges the gap between both. That is why social entrepreneurship and innovation are at the heart of what we do.

Solar Jooce is registered both in the USA and Nigeria, and started full operations in May 2010.